What I do

I work with organisations and teams on a project or retainer basis. Whether you need someone to build an employer brand from scratch, navigate a period of workforce change, or create content systems that actually get used, here's where I tend to be most useful.

Employer Brand and EVP

Defining what makes your organisation worth working for, and building the content, frameworks, and channels to communicate it credibly. Includes EVP development, careers site strategy, recruitment content, and employer brand audits.

Internal and Change Communications

Helping organisations communicate clearly during periods of growth, restructure, or transition. Strategy, messaging frameworks, stakeholder engagement, and staged communications planning.

Content and Narrative Strategy

Building content systems, editorial frameworks, and storytelling approaches that distributed teams can use independently and consistently. Includes playbooks, templates, and operating frameworks.

Employee Advocacy

Designing and launching employee advocacy programmes that give people a reason to tell your story and the tools to do it well. Includes programme design, enablement content, and performance tracking.

career history

work i've done

"Huge value to our team and business."

— Jess M, Chief People Officer
"Thoughtful and effective manager who connects genuinely with her team."

— Yasmine T, Operations Leader
"Funniest person in the room."

— Sabrina
"Focus on tough projects with multiple moving parts."

— Michael W, Head of Talent Attraction
"Brought warmth and a sense of fun to the workplace."

— Sugi N, Director and Consultant
"Driven and passionate."

— Helen D, Recruitment Marketing Lead
"A collegiate spirit to everything she did."

— Lauren H. P, Strategic Communications Leader

what i’ve done

ExpressVPN's careers site wasn't doing its job. The talent brand was underdeveloped, the messaging was generic, and the site wasn't converting. I rebuilt it from the ground up: developed the EVP, wrote the site copy, created recruiter enablement content, and built a multi-format content strategy spanning blogs, video, and social storytelling. Applicant quality improved by 248% and the site became the company's top hiring channel for key roles.
View the ExpressVPN careers site
GroupM had no employer brand presence across its 16 APAC markets at a time when competition for media and marketing talent was intensifying. I developed the region's first employer branding strategy from scratch, built internal communications programmes, and established employee advocacy initiatives spanning GroupM, Mindshare, MediaCom, Wavemaker, and Xaxis. We also produced one of Singapore's first virtual office tours.
Watch the GroupM VR office tour
Airwallex needed a way to bring its culture and people to life across regions, with a distributed workforce and no existing advocacy infrastructure. I designed and launched Airwallex Voices, a 35+ member global employee advocacy programme, building the cohort strategy, enablement frameworks, content approach, and performance tracking from the ground up.
Indeed's APAC team was scaling fast, with hiring up 200% across the region and employer reputation under pressure. I led Indeed's employer brand strategy across APAC, managing paid campaigns, reputation management, and event strategy across markets including Japan and India. I also co-edited the Inside Indeed culture blog, a long-running employee storytelling platform. Maintained a 76% positive Glassdoor rating throughout.
View the Inside Indeed culture blog

selection of past work

career history

download cv

TEKsystems, marketing consultant

Freelance engagement delivering internal communications, marketing, and sales enablement content across APAC markets.

Mar 2026 to Apr 2026

airwallex, employer branding partner

Maternity-cover contract supporting global employer branding across the People and Talent function.

Oct 2025 to Mar 2026

aware, senior communications manager

Led organisation-wide communications strategy across internal comms, media relations, digital platforms, and advocacy campaigns.

Jul 2023 to Oct 2025

expressvpn, global communications manager

Led a distributed team of 10 delivering global employer brand and internal communications programmes.

Oct 2021 to Mar 2023

indeed, apac employer brand manager

Built and localised Indeed's employer brand strategy across APAC including Japan and India.

Nov 2018 to Nov 2021

groupm, Talent Communications Manager

Built GroupM's first employer branding strategy across 16 APAC markets. Led the launch of All Means All, GroupM's inclusion and diversity initiative in APAC.

Oct 2014 to Oct 2018